Empowering Student-Athletes, Building Generational Wealth
Founded by student-athletes, for student-athletes. We turn NIL opportunities into sustainable success through honest, transparent, and strategic financial guidance.
Turning NIL Into Lasting Success
Empower student-athletes to build generational wealth through honest, transparent, and strategic financial guidance. Founded by student-athletes, for student-athletes, Aletheon is committed to turning NIL opportunities into sustainable success.
Student-Athlete Focused
We understand the unique challenges and opportunities facing student-athletes in the NIL era.
Transparent Guidance
Honest, straightforward advice that puts your long-term success above short-term gains.
Generational Wealth
Strategic planning that extends beyond your athletic career to create lasting financial security.
NIL Isn't Just a Trend—It's a Transformation
With new opportunities come new challenges, and many athletes lack the tools to make informed decisions. That's why we created Aletheon: to provide athletes with the knowledge and resources to navigate this era confidently.
Many student-athletes lack the financial education needed to maximize NIL opportunities and avoid common pitfalls.
We've been in your shoes. We understand the pressure, the pace, and the potential because we've lived it.
We're here to help you make the most of your NIL opportunities—on your terms, with your goals in mind.
We've Been In Your Shoes
At Aletheon, we've experienced the unique challenges of being a student-athlete. We know the pressure, the pace, and the potential of this moment because we've lived it. We're here to help you make the most of your NIL opportunities—on your terms.
Student-Athlete Experience
Our founders have competed at the highest student-athlete levels while maintaining academic excellence at the University of Michigan.
NIL Era Pioneers
We've navigated the early days of NIL opportunities, learning firsthand what works and what doesn't in this new landscape.
Shared Mission
United by our passion for helping fellow student-athletes succeed both on the field and financially.
Led by Student-Athletes
Our leadership team combines athletic experience with financial expertise, bringing authentic understanding to every client relationship.
Mitchell White
President
Mitchell brings both athletic and financial expertise to Aletheon. A former standout basketball player and current University of Michigan student, Mitchell combines his experience as a student-athlete with a passion for financial empowerment. His leadership focuses on creating strategies that ensure long-term success for athletes.
Jude Loszewski
CEO
As CEO of Aletheon Management, Jude leads with a people-first philosophy, combining strategic vision, creativity, and hands-on leadership to empower student-athletes in building generational wealth. Jude has a strong background of academic excellence, distinguishing himself by earning several academic awards from the University of Michigan. He pairs this strong academic foundation with entrepreneurial experience gained from launching and operating businesses from a young age. Jude's passion for expanding access to financial literacy and his commitment to helping student-athletes protect and grow their wealth and personal brands in the NIL era are central to Aletheon's mission.
Brian Robinson
VP of External Relations
Brian Robinson combines his experience as a former football player with expertise in social media management to help student-athletes build strong personal brands and create lasting wealth opportunities beyond the game.
Marcus
VP of Wealth Management Operations
Marcus is a current University of Michigan student and former student-athlete in high school with a hockey background. He has a passion for helping people improve their financial literacy, and as the VP of wealth management, his leadership is focused on optimizing student-athletes' wealth that they are working hard to build.
Wolverine Values, Global Impact
Our foundation at the University of Michigan has shaped our commitment to excellence, integrity, and leadership. We bring the same dedication that made us successful student-athletes to helping others achieve financial success.
Academic Excellence
Combining world-class education with real-world athletic experience to provide comprehensive guidance.
Wolverine Network
Connected to Michigan's extensive alumni network across sports, business, and finance.
Leadership Development
Trained in the leadership principles that drive success both in athletics and business.
Ready to Maximize Your NIL Potential?
Join fellow student-athletes who are building generational wealth through strategic NIL management. Let's turn your opportunities into lasting success.